after final exam Presenter

after final exam Presenter
with my lecturer

Laman

Me and Gustav Aulia

Me and Gustav Aulia
After Final presenter

Jumat, 02 April 2010

Proposal TOUR DE JAKARTA Project Post Production

Sekolah Tinggi Ilmu Komunikasi
The London School of Public Relations – Jakarta

City & Guilds
Assignment 308

“TOUR DE JAKARTA”

Type of Program : Travelling – Entertainment
Duration : 30 minutes
Production Situation : Three Cameras

Name of Students :
Amanda Dwi A.U
Astrid Annisa Putri.
Bina Yuliawati
Cindy Pratiwi
Farina Y. Ratih
Siti Gegen M.
A. CONTENT

I. Background : The theme of the program is Jakarta. As we know, Jakarta is the capital city of Indonesia, but what people mostly know about Jakarta are only the crowded life, the traffic and criminals. In this program, we want people to see the uniqueness, the fun side of Jakarta’s tourism destinations. Each episode will show three tourism places in Jakarta and one event. Besides using private cars, we will also use public transportation, In this case, Trans Jakarta. Because Trans Jakarta now became the part of Jakarta that cannot be separated.

Objectives
a. To inform audience about Jakarta’s tourism places.
b. To entertain audience with our qualified and interesting program.
c. To inform audience about Jakarta’s recent event.

II. Title of the Program : Tour de Jakarta

We choose this name because it represents the content of the program, which is tourism. This name is also catchy and unique.


Logo :



III. Target Audience
a. Gender : male/female
b. Age : 22-30 years old
c. Social status : A , B and B2
d. Marital Status : Single
e. Occupations : Worker
f. Life style : Have an interest in tourism


IV. Messages
Audience will get informed about a unique and interesting tourism places in Jakarta. Not only the new one, but also we will show the old places. We will also inform the budget for the whole activities each place. So people will be informed about cost that needed.


V. Tone and Style
Tour de Jakarta will shot in informal way because tourism contains fun things. Tour the Jakarta will aired every Saturday morning, when people are relax to watching TV. We also choose to air this program in Saturday morning because a lot of people might not have plan yet for their weekend, so we want to give choices for their weekend-tourism activities.


VI. Structure
The program will contain three segments per episode. Each segment will show one place. We use one field host, one reporter for the event and one studio host. They all are female because female are more attractive, so we hope audience will pay more attention
VII. Story Outline

• Opening
OBB : 20”
Opening :10”
Introduce the program : 30”
Introduce the guest star : 10”
Lead : 10”
Durations : 1.20”

• Segment 1
Introduce the place – Monas : 30”
VT Monas : 4min
Bumper out : 5”
Comm Break : 2min
Durations : 6.35”

• Segment 2
Bumper In : 5”
VT old City : 5min
Chit chat with guest star: 1min
Teaser : 10”
Bumper Out : 5”
Comm Break : 2 min
Durations : 8.20”

• Segment 3
Bumper In : 5”
Intro to Sunda Kelapa Harbor : 20”
VT SKH : 5.30”
Chit Chat : 35”
Teaser 10”
Bumper Out 5”
Comm break : 2min
Durations : 8.45”

• Segment 4
Bumper In : 5”
Chit Chat 45”
Lead 10”
VT Whats on Jakarta : 2min”
Chit Chat : 1min
Closing : 30”
Credit title : 30”
Durations : 5min

Total Durations : 30min


VIII. Program Treatment
This program is about travelling in Jakarta. Each episode will show 3 different places. The hosts will wear casual dresses as the travelers use to wear. The target audiences are the singles, who love to travel. So we will show the program in fun, attractive, expressive and interesting way, just like young people love. To choose the place, we consider the uniqueness and the beautiful side of the place.





Concept of episode 1
Place 1 : Monas
Thamrin, Central Jakarta
Place 2 : Kota Tua (old city)
West Jakarta
Place 3 : Sunda Kelapa Harbor
Penjaringan sub-district, North Jakarta
Event : Car Free Day



IX. Program Rundown

Script Dialogue Camera Script Actions
OBB
Duration: 20”
OPENING
Durations : 10”
Studio Presenter:
“Good morning travel lovers!
Happy lovely Saturday for you all.
I’m Dila and you’re watching the newest and the most fun program about tourism, Tour de Jakarta!
Cam 1: middle shot @Adila

INTRODUCE THE PROGRAM
Duration: 30” This is the show where you can get information about the unique and wonderful place to go in Jakarta. Also the budget to spend while we explore it.
Well, be proud to be part of Jakarta, everyone! Because this city has so much places that waiting to be explored.
Cam 1 : MCU @Adila
INTRODUCE THE GUEST STAR
Duration: 10”
And in this episode, I’ll be accompanied by miss Annisa Fitri, one of Abang-None Jakarta finalists.
How are you today miss?
We’re going to discuss about how we can help promoting Jakarta to the world.
Can’t wait to hear it! Cam 2 : wide shot @ studio

LEAD
Duration: 10”
Ok, so what are you waiting for?
Are you ready to explore our capital city now?
Let’s check it out! Cam1 MCU @Adila


Segment 1
INTRODUCE MONAS – JAKARTA OLD CITY
Durations : 30”

We already choose Monas as the trademark of Jakarta. After that, we move on to Jakarta Tempo Doeloe, or known as Jakarta Old City as one of the place that have to be explored.
This place is great, feel like we still in the 19th century.

Curious how Monas and Jakarta Old City could be so interesting?
Let’s go there!
Cam 1 MCU @Adila

Video 1 – Monas
Duration: 4min
Bumper out
Duration: 5”
Commercial Break
Duration: 2min
Bumper in
Duration: 5”
Continue
Video 1- Jakarta Old City
Duration: 5min
Segment 2
Chit Chat
Duration: 1min

Studio Presenter:
“Still with me Dila, and my guest star, miss Fitri in Tour de Jakarta!
Ok miss, how do you think about Monas as our trademark?
……………………………

Yeah, that’s right/I agree with you!

“Then, what about the Old City? Do you agree that Old City is one of historical sides of Jakarta, and deserve to have special treatment from government?
……………………………

Ya, we have to keep maintaining our historical area that still last until now. We should proud to have it.
Cam 2 wide shot @studio



Cam 3 MCU @guest
Cam 2 MCU @Studio

Cam 1 MCU @Adila


Cam 3 MCU @guest

Cam 1 MCU @Adila
TEASER
Duration: 10”
Next on, get ready to find out what’s in Sunda Kelapa Harbour. Stay in Tour de Jakarta.” Cam 2 Wide shot @studio

Bumper Out
Duration: 5”
Commercial Break
Duration: 2min
Bumper in
Duration: 5”
Segment 3
INTRODUCE SUNDA KELAPA
Duration: 20”
Studio Presenter:
“Back with me Dila, and my guest star,miss Fitri, in Tour de Jakarta!
Well, after touring Monas and The Old City, where will we go? Hmm, how about somewhere far away from the heart of Jakarta? Somewhere in north of Jakarta?
Yes … let’s explore Sunda Kelapa Harbor!” Cam 2 Wide shot @studio

Cam 1 MCU @Adila

Video 2 – Sunda Kelapa Harbor
Duration: 5min 30”
Chit Chat
Duration: 35” “So, what do you think about Sunda Kelapa Harbor? Is it decent to be promote?
How we promote that places to travelers?
…………………… CAM 2 Wide shot @studio


Cam 3 MCU @guest
TEASER
Duration: 10” “Well, after this I’ll show you special event in Jakarta. So, don’t go anywhere! Stay in Tour de Jakarta!” Cam 2 Wide shot @studio

Bumper Out
Duration: 5”
Commercial Break
Duration: 2min
Bumper in
Duration: 5”

Segment 4
Chit Chat
Duration: 45”
Studio Presenter :
“Still with me Dila, and my guest star, miss Fitri in Tour de Jakarta!
Well, have you ever came to an event in Jakarta, miss?
What kind of event do you like to go? Then, why?
Do you think events in Jakarta could influence to promote Jakarta? Could you tell me about it!
……………………
CAM 2 Wide shot @studio






Cam 3 MCU @guest
LEAD
Duration: 10”
Ok, talking about event, I have special event for you in Whats on Jakarta.
Check it out! Cam 1 MCU @Adila

Video – Whats on Jakarta
Duration: 2min

Chit Chat
Duration: 1min So, we already saw 3 tourism places in Jakarta, such a nice place, right miss Annisa??
So, what actions do you suggest to our audience, to help promote Jakarta’s tourism places?
……………………

Nice answer. Well miss, thank you for coming and sharing here with us. Success for your career.
See guys, Jakarta has a lot of nice and fun places, you have to come and experience it your self. CAM 2 Wide shot @studio



Cam 3 MCU @guest
Cam 2 Wide shot @studio

Cam 1 MCU @Adila
Closing
Duration: 30” Well, we’ve been half an hour accompanied you guys, and it’s time for me to say goodbye.
Remember, keep loving and caring our Jakarta.
I’m Dila and all crew of Tour de Jakarta wishing you a happy weekend, we’ll see you next week in same time and channel. Bye all…”
Cam 2 wide shot @studio
Credit Title
Duration: 30”



B. Attachment
I. Research Files
MONAS
The National Monument (Indonesian: MonumenNasional (Monas)) is a 422 ft (128.7 m) tower in Central Jakarta, symbolizing the fight for Indonesia's independence. Construction began in 1961 under the direction of President Sukarno and the monument was opened to the public in 1975. It is topped by a flame covered with gold foil.

After the Indonesian government returned to Jakarta from Yogyakarta in 1950 following the Dutch recognition of Indonesian independence, President Sukarno began to contemplate the construction of a national monument comparable to the Eiffel Tower on the square in front of the presidential palace. On 17 August 1954, a National Monument Committee was established and a design competition was held in 1955. This attracted 51 entries, but only one design, by FrederichSilaban, met any of the criteria determined by the committee, which included reflecting the character of Indonesia in a building capable of lasting for centuries. A repeat competition was held in 1960, but once again, none of the 136 entries met the criteria. The chairman of the jury team then asked Silaban to show his design to Sukarno. However, Sukarno did not like the design as he wanted the monument to be in the form of a linga and yoni. Silaban was asked to design such a monument, but his design was so for a monument so large that it would have been unaffordable given the economic conditions at the time. Silaban refused to design a smaller monument, suggesting that construction be delayed until the Indonesian economy improved. Sukarno then asked the architect R.M. Soedarsono to continue with the design. Soedarsono incorporated the numbers 17, 8 and 45, representing the 17 August 1945 Proclamation of Indonesian Independence, in the dimensions of the monu

Jakarta Old city
History
Kota Tua, Jakarta, was the pioneer of the current Jakarta City. It was started from a small port at the mouth of Ciliwung River in about centuries ago. The port city was then developed became a busy international trading center. Journals from European journalists in the 16th century said that there’s a city, named Kalapa (Kelapa in Sundanese called kalapa, means coconut), seemed as the main port for a Hindu Kingdom named Sunda, with a capital of Pajajaran, located near to the current location of Bogor. Portuguese was the first fleet from Europe that came to the Kalapa Port.
Kalapa, the port city was then attacked by Demak Kingdom, a kingdom in Kalapa neighborhood, under the leadership of Fatahillah. Kalapa Port was successfully conquered on 22nd June 1527 and since then the name was changed from Sunda Kalapa to Jayakarta, which means city of glory or victory. The date of 22nd June 1527 was then celebrated as the birthday of Jakarta City.
The Dutch came and taken away Jayakarta in the end of 16th century under the leadership of Jan Pieterszoon Coen. The Dutch changed the name of Jayakarta became Batavia and constructed buildings with the architecture style as they had in their country. In the Japanese colonization time from 1942 to 1945, the name of Batavia was changed to Jakarta (Jayakarta).
Other Interesting Places Near to Kota Tua - Jakarta
Glodok area which is the China Town of Jakarta is about 1-2 km away from Kota Tua. Jaya Ancol Dreamland Park which has several amusement arenas such as Dunia Fantasy, SeaWorld Indonesia and Gelanggang Samudera is located at about 3 to 5 km away from Kota Tua.
Tips
 If you’re a lover of historical tourism and is or interested in visiting Jakarta then Kota Tua is one of the object you must visit in Jakarta.
 If you plan to visit other tourism objects at Kota Tua area by walk, it’s recommended to start your visit there since morning to avoid the stinging heat of the sun. You may need to wear a cover for your head like hat or umbrella and wear comfortable footwear. Besides by walk, you can also try to ride bicycle ojek to go along Kota Tua.
 When you visit Kota Tua Jakarta in the morning, you may better go around the Kota Tua area first then continue by visiting the museums in the area at noon time.
 You can visit Kota Tua Jakarta by riding personal vehicle or taxi. You can also alternatively ride TransJakarta Busway from the first corridor, which routed from Blok M to Kota. If you ride the TransJakarta Busway, you can get off at Kota Station which is where busway from the first corridor ended. Kota Station is part of Kota Tua area.


Sunda Kelapa
SundaKelapa is the old port of Jakarta located on the estuarine of Ciliwung River. "SundaKalapa" (Sundanese: "Coconut of Sunda") is the original name, and it was the main port of Sunda Kingdom of Pajajaran. The port is situated in Penjaringan sub-district, of North Jakarta, Indonesia. Today the old port only accommodate pinisi, a traditional two masted wooden sailing ship serving inter-island freight service in the archipelago. Although it is now only a minor port, Jakarta had its origins in SundaKelapa and it played a significant role in the city's development.

Trans Jakarta
Transjakarta Public Service Board was formed in 2003 through the Provincial Governor's Decree No. 110/2003 DKI Jakarta on the Formation of Management Board (BP TransJakarta. In the year 2006 Governor Regulation No. 48 Year 2006 BP Transjakarta - Busway was changed to Public Service Agency Transjakarta - Busway is shading under Department of Transportation, Province of DKI Jakarta.

TransJakarta designed as an independent system in operation, to be able to run continuously, which also means that basically TransJakarta system will be able to operate without subsidies (Self-Sustaining). With efficient management, System revenue passenger tickets TransJakarta of Transjakarta service users Busway will be able to compensate all parties involved in the implementation of Transjakarta Busway System.
Vision
Busway as public transport is capable of providing public services a fast, safe, comfortable, humane, efficient, cultured and internationally.
Mission
• Conduct public transport system reform - busway and cultural use of public transport;
• Providing services more reliable, high quality, equitable and sustainable in DKI Jakarta;
• Provide medium-term solutions and long-term problems in the public transport sector;
• Applying the approach and socialization mechanisms to stakeholders, and integrated transportation system;
• Accelerating the implementation of the Jakarta busway network according to aspects of practicality, the ability of communities to accept the system, and ease of implementation;
• Developing a sustainable institutional structure;
• Develop public service agencies with financial management based on good corporate governance, accountability and transparency


II. Studio Plan







III. Production Script
Cam 1: middle shot at Adila
Adila : “Good morning travel lovers! Happy lovely Saturday for you all. I’m Dila and you’re watching the newest and the most fun program about tourism, Tour de Jakarta!

Cam 1 : MCU at Adila
Adila : This is the show where you can get information about the unique and wonderful place to go in Jakarta. Also the budget to spend while we explore it. Well, be proud to be part of Jakarta, everyone! Because this city has so much places that waiting to be explored.

Cam 2 : wide shot at studio
Adila : And in this episode, I’ll be accompanied by Annisa Fitri, one of Abang-None finalist. How are you today? We’re going to discuss about how we can help promoting Jakarta to the world.
Can’t wait to hear it!

Cam 1 MCU at Adila
Adila : Ok, so what are you waiting for?
Are you ready to explore our capital city now?
Let’s check it out!
We already choose Monas as the trademark of Jakarta. After that, we move on to Jakarta Tempo Doeloe, or known as Jakarta Old City as one of the place that have to be explored.
This place is great, feel like we still in the 19th century.
Curious how Monas and Jakarta Old City could be so interesting?
Let’s go there!

Cam 2 wide shot at studio
Adila : Still with me Dila, and my guest star, miss Annisa Fitri in Tour de Jakarta!
Ok miss,how do you think about Monas as our trademark?

Cam 3 MCU at Annisa
Annisa : ...

Cam 2 MCU at Studio
Adila : Yeah, that’s right/I agree with you!

Cam 1 MCU at Adila
Adila : Then, what about the Old City? Do you agree that Old City is one of historical sides of Jakarta, and deserve to have special treatment from government?

Cam 3 MCU at Annisa
Annisa : …

Cam 1 MCU at Adila
Adila : Ya, we have to keep maintaining our historical area that still last until now. We should proud to have it.

Cam 2 Wide shot at studio
Adila :Next on, get ready to find out what’s in Sunda Kelapa Harbour. Stay in Tour de Jakarta.

Cam 2 Wide shot at studio
Adila : Back with me Dila, and my guest star, Fitri in Tour de Jakarta!

Cam 1 MCU at Adila
Adila :Well, after touring Monas and The Old City, where will we go? Hmm, how about somewhere far away from the heart of Jakarta? Somewhere in north of Jakarta?
Yes … let’s explore Sunda Kelapa Harbor!

CAM 2 Wide shot at studio
Adila : So, what do you think about Sunda Kelapa Harbor? Is it decent to be promoted?
How we promote that places to travelers?

Cam 3 MCU at Annisa
Annisa : …

Cam 2 Wide shot at studio
Adila : Well, after this I’ll show you special event in Jakarta. So, don’t go anywhere! Stay in Tour de Jakarta!

CAM 2 Wide shot at studio
Adila : Still with me Dila, and my guest star, miss Fitri in Tour de Jakarta!
Well, have you ever came to an event in Jakarta, miss Fitri?
What kind of event do you like to go? Then, why?
Do you think events in Jakarta could influence to promote Jakarta? Could you tell me about it!

Cam 3 MCU at Annisa
Annisa : …

Cam 1 MCU at Adila
Adila :Ok, talking about event, I have special event for you in Whats on Jakarta.
Check it out!

CAM 2 Wide shot at studio
Adila : So, we already saw 3 tourism places in Jakarta, such a nice place, right miss Annisa??
So, what actions do you suggest to our audience, to help promote Jakarta’s tourism places?

Cam 3 MCU at Annisa
Annisa : ...

Cam 2 Wide shot at studio
Adila : Nice answer. Well miss, thank you for coming and sharing here with us. Success for your career.

Cam 1 MCU at Adila
Adila : See guys, Jakarta has a lot of nice and fun places, you have to come and experience it your self.

Cam 2 wide shot at studio
Adila : Well, we’ve been half an hour accompanied you guys, and it’s time for me to say goodbye.
Remember, keep loving and caring our Jakarta.
I’m Dila and all crew of Tour de Jakarta wishing you a happy weekend, we’ll see you next week in same time and channel. Bye all…




IV. Production Schedule
Activity Oct Nov Dec Jan Feb PIC
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Creating proposal Producer
Creating script Script writer
Shooting for VT 1 Director
Shooting for VT 2 Director
Shooting for VT 3 Director
Pre production editing Editor
Rehearsal Director
Studio Taping Director
Post production editing Editor




V. Risk Assessment
Potential Problems and the Contingency Plan
1. Some places might be not allowing us to do shooting there, due to that, we have to prepare a preface letter from campus.
2. We might have problems with the crew presence. So we have to manage the time table well. Also, for some crew, they must have ability to do other crew’s job desk.
3. When we doing shooting, the weather might not support. If it is raining, we could do indoor shooting first.
4. There might be a mistake from host and crew when doing a studio taping, to avoid that, we should have rehearsal first.

VI. Edit Decision List
We fully give trust to our editor’s creativity when she edits the VT. For the video transition, we mostly use dip to black, but we also use other transition and effect to make the VT more exciting.

VII. Call Sheet
All crew must come to studio at least two hours before the exact schedule and the producer will do a briefing, it will avoid mistakes when we do the studio taping. We also can do rehearsal before the exam started.
Equipment Requirements :
- 3 studio cameras, two handycam for outdoor shooting and tripod.
- DVD player/handycam to play VT
- Switcher machine and audio mixer
- Sofa and table
- Backdrop
- Studio lights




Job Desk
 Producer : Farina Y. Ratih
 Director : Cindy Pratiwi
 Editor : Siti Gegen M.
 Script Writer : Amanda Dwi A.U , Bina Yuliawati
 Cameraman : Field – Cindy Pratiwi, Farina Y.Ratih
Live – Farina Y. Ratih, Astrid Annisa P, Siti Gegen M.
 Switcher : Amanda Dwi A.U
 VT person : Bina Yuliawati
 Host : Field – Astrid Annisa P.
 Guest Star : Annisa Fitri ( finalist abang none Jakarta/ mr & ms Jakarta)
Live – Adilla (guest host)


VIII. Production Log
Set up equipments : 14.00
Briefing : 14.30
Rehearsal : 14.45
Taping : 15.30




IX. Individual Reports
Astrid Annisa Putri.
As a field host, my responsibility is guiding audience travelling around Jakarta (in VT), for the first episode, I have to guide audience in Monas, Kota Tua and Sunda Kelapa Harbor. My problems when I was becoming a host are the script. Since the script is in English. It took time for me to memorize it. Beside that, the hot weather sometimes makes me exhausted.
My second job desk is becoming a camera person in studio. This is my first time becoming a camera person, so I have to take a few practices before the examination begin. But I’m really enjoy to doing this..
I love presenter..

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